SB30 Alabama 2011 Session

Summary

Primary Sponsor

Linda Coleman-MadisonSenator

Democrat

Session

Regular Session 2011

Title

Consumer rebates, advertising without providing full amount deemed deceptive trade practice, Secs. 8-19-3, 8-19-5 am'd.

Summary

This bill makes advertising a manufacturer's rebate deceptive unless the rebate amount is shown to the consumer at the time of purchase.

What This Bill Does

If enacted, it expands the definition of deceptive or unlawful trade practices to include rebate advertising that fails to disclose the rebate amount at purchase. It requires retailers to provide the rebate amount to the consumer at the time of purchase. It makes it the retailer's burden to redeem the rebate offered by the manufacturer. The changes apply under existing consumer protection laws and take effect after the bill becomes law.

Who It Affects

• Consumers who buy goods with manufacturer rebates, who would be protected from rebate advertising that hides the rebate amount.
• Retailers, dealers, and manufacturers that offer rebates, who would must disclose the rebate amount at purchase and handle rebate redemption.

Key Provisions

• Amends Sections 8-19-3 and 8-19-5 to include rebate advertising that omits the rebate amount as a deceptive or unlawful trade practice.
• Adds provision (27) prohibiting advertising the availability of a manufacturer's rebate by displaying a net price after the rebate unless the rebate amount is provided to the consumer at the time of purchase; imposes the retailer's duty to redeem the rebate.

AI-generated summary using openai/gpt-5-nano on Feb 25, 2026. May contain errors — refer to the official bill text for accuracy.

Subjects

Consumers and Consumer Protection