HJR402 Alabama 2013 Session

Summary

Primary Sponsor

Barry Mask

Republican

Session

Regular Session 2013

Title

Sweet Home Alabama, tagline for the Alabama Tourism Department, designated

Summary

Designates 'Sweet Home Alabama' as the official tourism marketing tagline and urges highway entrance signs funded by lodging tax revenue.

What This Bill Does

It designates 'Sweet Home Alabama' as the Alabama Tourism Department's official marketing tagline for advertising, public relations, media marketing, and social media marketing. It also urges the Department of Tourism to spend available state lodging tax revenue to place and maintain signs displaying the phrase at or near interstate entrances. This clarifies how the tagline should be used in marketing efforts.

Who It Affects

• Alabama Tourism Department - gains official designation for its marketing tagline and guidance on outreach.
• Travelers and residents - will encounter the tagline in ads and on highway entrance signs.
• State lodging tax revenue and taxpayers - potential funding source for placing and maintaining signs.

Key Provisions

• Designates 'Sweet Home Alabama' as the official marketing campaign tagline for the Alabama Tourism Department for advertising, public relations, media marketing, and social media marketing.
• Urges the Department of Tourism to expend available revenue proceeds of state lodgings taxes to place and maintain signs with the phrase 'Sweet Home Alabama' at or near interstate highway entrances.

AI-generated summary using openai/gpt-5-nano on Feb 24, 2026. May contain errors — refer to the official bill text for accuracy.

Subjects

Resolutions, Designation