SJR18 Alabama 2014 Session

Updated Feb 25, 2026

Summary

Primary Sponsor: Arthur OrrSenator
Republican
Co-Sponsors: Jimmy Holley Gerald H. Allen Harri Anne Smith Greg J. Reed Quinton Ross Roger Bedford, Jr.Paul Bussman Bill Holtzclaw Priscilla Dunn Hank Sanders Tom Whatley Dick Brewbaker Bill Hightower Tammy Irons George M. “Marc” Keahey Shadrack McGill Trip Pittman Paul Sanford Rodger Smitherman Phillip W. Williams William “Bill” M. Beasley Linda Coleman-Madison Vivian Davis Figures Clay Scofield Scott Beason Mark Slade Blackwell Gerald O. Dial Del Marsh Cam Ward Jerry L. Fielding Rusty Glover Bobby D. Singleton Bryan Taylor J.T. Waggoner
Session: Regular Session 2014
Title: Tourism Department, urged to adopt "Sweet Home Alabama" as official tagline
Summary: This resolution endorses adopting 'Sweet Home Alabama' as the official tourism department tagline and urges funds to place highway signs.
What This Bill Does
It concurs with the Alabama Tourism Department in adopting and designating 'Sweet Home Alabama' as the department's official marketing tagline for advertising, public relations, media marketing, and social media marketing. It urges the Department of Tourism to use available revenue from state lodging taxes to place and maintain signs with the tagline near interstate highway entrances. It effectively gives official endorsement to the tagline and promotes signage funded by lodging tax proceeds.

Who It Affects
Alabama Tourism Department — designated official marketing tagline for campaigns and use in advertising, PR, media marketing, and social media.
Travelers and Alabama residents — signage and awareness created by highway signs near interstate entrances funded by lodging tax proceeds.

Key Provisions
Designates 'Sweet Home Alabama' as the official marketing campaign tagline for the Alabama Tourism Department for advertising, public relations, media marketing, and social media marketing.
Urges the Department of Tourism to expend available revenue proceeds from state lodging taxes to place and maintain signs bearing the phrase near entrances to the state along interstate highways.

AI-generated summary using openai/gpt-5-nano on Feb 25, 2026. May contain errors — refer to the official bill text for accuracy.
Subjects: Resolutions, Legislative